The Dubai Desert Classic will be part of the Rolex Series, the European Tour’s premium category of events with a prize fund of $8 million, from next year, it was announced on Thursday. The golf tournament, which will take place from January 27-30 and has been on the Tour for 32 years, will also have
The Dubai Desert Classic will be part of the Rolex Series, the European Tour’s premium category of events with a prize fund of $8 million, from next year, it was announced on Thursday.
The golf tournament, which will take place from January 27-30 and has been on the Tour for 32 years, will also have a new title sponsor in Slync.io, the technology provider.
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This means the European Tour will now have back-to-back Rolex Series events in the Middle East in January with the tournaments in Abu Dhabi and Dubai part of the traditional ‘Desert Swing’ which attracts golf’s leading players.
The Dubai Desert Classic was the European Tour’s first event in the Middle East region in 1989, cementing the Tour’s relationship with Dubai and the UAE.
That association has developed significantly in the intervening years, including through the introduction in 2009 of the European Tour’s season-long Race to Dubai, which from 2022 will now feature three out of five Rolex Series events in the Middle East.
The Dubai Desert Classic has been won by some of golf’s great names including Major Champions Seve Ballesteros, Ernie Els, Fred Couples, Jose Maria Olazábal, Mark O’Meara, Tiger Woods, Henrik Stenson, Rory McIlroy (pictured above), Danny Willett, Sergio Garcia and Bryson DeChambeau.
Chris Kirchner, founder, chairman and CEO of Slync.io, said: “We are excited to partner with the European Tour and Rolex on the Dubai Desert Classic. Dubai is one of the great cities and a key player in global logistics. This event will be a great place for us to kick off our year with our customers and enjoy some world-class golf.”
Simon Corkill, executive tournament director – Slync.io Dubai Desert Classic, added: “This is a very exciting time for the Desert Classic as we welcome Slync.io as title partner. Slync’s status as a leading global logistics technology provider will help to bring innovative ideas to the tournament and ensure it continues to evolve and grow.
“These changes will bring a host of benefits to Dubai and the tournament, in addition to offering our international fans enhanced coverage of the venue and players.”
“We look forward to working with Slync.io and the rest of our sponsors to deliver a world-class event during a pivotal year for Dubai, when all eyes will descend on the city during the UAE’s 50th anniversary celebrations and the landmark hosting of Expo 2020 Dubai.”